Watch How You Spend Your Time and Track the Results of Your Activities

Watch How You Spend Your Time and Track the Results of Your Activities

Does this sound familiar? You spend your day running around and are crazy busy, and when the day ends, you wonder how you accomplished. “Where did they go?” you ask yourself. If this happened to you in a frequent basis, you are like the victim of overwhelmed, poor planning, lack of focus, or all of the above. You are not lazy, it’s just that there is so much to do that is hard to work on one thing at a time. Use the 80/20 rule to help determine what to focus on. Also known as the Pareto Principle, it states that 80% of your results come from 20% of your customers. Pareto’s principle can be applied in a myriad of ways and can be drilled down to estimate that 1% of your customers will spend 50x the amount of your typical customer. Such estimates can be helpful with products planning and pricing. The principle is very powerful and can accelerate your success practically overnight.

In addition to looking at your activities carefully so that you focus on high pay-off once, you need to measure results. One hour invested in crafting a marketing campaign is likely to bring in more sales than moving the boxes in your office. However, I would be willing to bet that you have, on occasion, avoided working on high-payoff tasks for one reason or another.You have to concentrate on activities that bring in sales as one of the most essential things you can do. If you don’t want to engage in sales, you need to find a partner or alternative methods to accomplish this all-important function.

Watch How You Spend Your Time & Track the Results of Your Activities

Watch How You Spend Your Time and Track the Results of Your Activities

Does this sound familiar? You spend your day running around and are crazy busy, and when the day ends, you wonder how you accomplished anything. “Where did they go?” you ask yourself. If this happened to you in a frequent basis, you are like the victim of overwhelmed, poor planning, lack of focus, or all of the above. You are not lazy, it’s just that there is so much to do that is hard to work on one thing at a time. Use the 80/20 rule to help determine what to focus on. Also known as the Pareto Principle, it states that 80% of your results come from 20% of your customers. Pareto’s principle can be applied in a myriad of ways and can be drilled down to estimate that 1% of your customers will spend 50x the amount of your typical customer. Such estimates can be helpful with products planning and pricing. The principle is very powerful and can accelerate your success practically overnight.

In addition to looking at your activities carefully so that you focus on high pay-off once, you need to measure results. One hour invested in crafting a marketing campaign is likely to bring in more sales than moving the boxes in your office. However, I would be willing to bet that you have, on occasion, avoided working on high-payoff tasks for one reason or another.You have to concentrate on activities that bring in sales as one of the most essential things you can do. If you don’t want to engage in sales, you need to find a partner or alternative methods to accomplish this all-important function.

Stop doing Certain Activities

Stop doing Certain Activities

In Addition to outsourcing some task or finding partners to take care of them, there are probably specific tasks that you should stop doing. Period.

We as a whole, realize that there are many tasks and activities that need to be done. What a significant number of us don’t understand is that others can be abandoned completely without consequence. You probably have many habits that take up time, however, produce no return. You might need to keep some of them, however, you are most likely unaware of a considerable lot of them and therefore don’t know how much time you are wasting away.

I suggest that you keep a journal of all of your activities for a week or two. You will be flabbergasted at what number of things you are doing that really don’t add to the business. Some of these can be done by others, but some should not be finished.

The concept of Open Loops is applicable here. Activities have a cycle: Start, Change, Stop. You initiate a task, something gets accomplished, and you come to an end. When you complete a cycle, another begins. The problem lies in too many open loops that are not closed in a timely fashion, if they are closed at all. Each Open Loop is like an item on your “to do” list and anything still open stays on the list. If your “to do” list gets unwieldy, you are going to be overwhelmed. I am willing to bet that you have tasks from more than a year ago not yet done. Any Open Loop adds to your stress level. Reorganizing your files and boxes in your attic may be an Open Loop. One solution might be to throw them out rather than sort through them meticulously. (Some de-clutter experts argue that other than “must save” information such as financial statements or personal information, you should throw out anything you haven’t consulted in a year or two.) The existence of the Internet makes such a practice more workable, as much is available online that couldn’t be found a few years ago.

Think of Open Loop as unfinished business that you should take care of as soon as you can. The longer these open loops stay open, the more your mind will be filled with “things I need to do.” De-cluttering your mind will allow for clearer thinking and better decision-making. Your brain has a limited capacity to focus, and confusion is the enemy of clarity.

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First Pillar to Success: Message

First Pillar to Success:

Message

The first pillar, the first critical foundation for your business, is your Message. Regardless of whether you offer products or services, your business begins with what you say and how you say it. You need to communicate with the use of words, numbers, and pictures. In our view, the most essential specialized instrument you have is words,as it is the underpinning of your story. Regardless of whether you are primarily a visual communicator, words are often at the foundation of your story.

Words, they have never been more vital in moving beyond confusion and overpower that we get ourselves inundated in.Words and how they are delivered are your most valuable tools for standing out from the crowd. If you don’t know how to build compelling messages and guarantee that they resonate with the passionate brains of your targets, you are destined to failure. It is possible that you will be overlooked, or you will be swimming in what someone calls “an ocean of sameness.” People need to see a reason to prefer you and your offering over different potential outcomes.

When you meet some new, here are some typical questions you might encounter:

  • Who are you?
  • What’s your story?
  • What’s so great about your company?
  • What’s so great about your offering?
  • Why should I buy from you?
  • Why should I buy from you now?
  • How are you different from others?
  • How are you better?
  • What’s your unique selling proposition?

If you are promoting your business and someone asks you what you do, you require an exceptionally convincing answer that focus on the listener, not on you and how great you are. As Chet Holmes stated, you are the Producer, and what you think doesn’t matter. What’s important is what the Consumer thinks. If they don’t like what you are saying, you are stuck in an unfortunate situation. You can’t just focus on yourself and ignore what you can do for them. You must show benefits to the recipient.